How to Use Pinterest to Boost Your Coaching Business in 90 Days
3 min read
Pinterest is one of the most powerful tools for coaches and consultants to grow their businesses and increase visibility. While many coaches focus on Instagram or Facebook for their marketing, Pinterest offers unique opportunities to drive long-term traffic, increase brand awareness, and attract potential clients.
If you’re looking to boost your coaching business with Pinterest, this step-by-step guide will show you how to make the most of this platform in just 90 days.
Why Pinterest?
Before we dive into the strategy, let’s quickly touch on why Pinterest is such a powerful platform for coaches:
Pinterest is a Search Engine: Unlike other social media platforms, Pinterest functions like a search engine, meaning users actively search for solutions and ideas related to their needs. This makes it easier to connect with people who are already looking for coaching services like yours.
Evergreen Content: Pins have a long shelf life. Unlike Instagram posts, which get buried in a matter of days, Pinterest pins continue to drive traffic for months (or even years) after they’re posted.
Highly Visual: Pinterest is a visual platform, which allows you to showcase your brand, your expertise, and your offers creatively. As a coach, you can create infographics, inspirational quotes, and engaging content that resonates with your ideal clients.
Step 1: Set Up Your Pinterest Profile
The first step to using Pinterest effectively is having a well-optimized profile.
Create a Business Account – If you haven’t already, make sure to create a Pinterest Business Account. This gives you access to Pinterest Analytics and additional features that help you track performance.
Optimize Your Profile – Make sure your profile photo and description reflect your brand. Use keywords like “coaching,” “business strategy,” and “mindset coaching” to ensure you’re targeting the right audience.
Claim Your Website – Claiming your website allows you to add rich pins to your posts, making them more engaging and clickable.
Step 2: Create High-Quality, Relevant Pins
Now that your profile is set up, it’s time to start creating content. The key to success on Pinterest is high-quality pins that provide value and solve problems for your audience.
Design Eye-Catching Pins – Use tools like Canva or Tailwind Create to design visually appealing pins that stand out in users’ feeds. Make sure your pins are clear, bright, and include a compelling call-to-action (CTA).
Use High-Quality Images – Use original images or high-quality stock photos that reflect your coaching style and brand. If possible, add text overlays to your pins, so users know what your content is about at a glance.
Pin Regularly – Consistency is key! Aim to pin 5-10 times per day. Use scheduling tools like Tailwind or Pinterest’s native scheduler to make this process easier and more efficient.
Step 3: Optimise Your Pins for Search
Pinterest is a search engine, so optimising your pins for keywords is essential to getting your content discovered.
Conduct Keyword Research – Use Pinterest’s search bar and tools like Google Keyword Planner to find relevant keywords related to your coaching niche. Incorporate these keywords into your pin titles, descriptions, and board names.
Create Pinterest Boards – Organise your pins into boards that align with your niche and services. For example, if you’re a mindset coach, create boards like “Mindset Tips,” “Personal Growth,” or “Positive Thinking for Entrepreneurs.”
Step 4: Engage with Your Audience
Don’t just pin and forget! Pinterest is a social platform, so engagement is key to building relationships and driving traffic.
Respond to Comments – If someone leaves a comment on your pin, make sure to respond. Engaging with your audience helps you build trust and credibility.
Step 5: Measure Your Results
In order to optimize your Pinterest strategy and see what’s working, it’s important to track your progress.
Use Pinterest Analytics – Review your Pinterest Analytics to see which pins and boards are performing the best. Pay attention to engagement rates and traffic metrics. This will help you understand what your audience resonates with the most.
Adjust Your Strategy – Based on your analytics, make adjustments to your strategy. If certain pins are driving more traffic or repins, create more content similar to those.
Step 6: Scale and Grow
After 90 days of consistent effort, you should start to see an increase in traffic and engagement on your Pinterest account. Here’s how you can keep the momentum going:
Repurpose Content – Repurpose your blog posts into different pin formats, videos, and infographics to reach a wider audience.
Conclusion
In just 90 days, you can start to see real results by implementing these Pinterest strategies. Whether you’re driving traffic to your website, offering free resources, or selling your coaching services, Pinterest can help you reach your ideal clients. With consistent effort and a strategic approach, you’ll be on your way to growing your coaching business using Pinterest!